About us
Horses have been a part of my life for as long as I can remember. I started riding at the age of five, and what began as a childhood passion grew into a lifelong journey. My love for horses brought me to the Netherlands, where I studied Equestrian Sports and Business. After my studies, I had the privilege of working as a freelance groom for top international riders, traveling the world and experiencing the equestrian industry at the highest level. Throughout the years, I saw firsthand how much quality equestrian equipment costs, how quickly riders outgrow or replace gear, and how difficult it can be to find a trusted place to buy and sell second-hand items. Most transactions happened through scattered social media groups, where searching, comparing, and building trust was often challenging. As life evolved and I became a mother, I found myself spending less time at the stable but never losing my connection to the horse world. That's when the idea for Havado was born. Havado is built by a horse person, for horse people. It is a place where riders can easily give quality equipment a second life, discover great deals, and connect with a community that shares the same passion for horses.
Here are some examples of content you could have in your About page.
How did it all begin?
Why did you start this marketplace? Engage your early adopters and make them excited to join your marketplace by sharing your founding story.
What is your mission?
What do you want to achieve? How does your marketplace make the world a better place? The more you share, the more your users will be able to connect with you and your mission.
Who is your audience?
Who is your marketplace for? In the beginning, it’s a good idea to focus on building a great experience for a small group of early adopters. Tailor your content to their needs, and they will feel at home on your platform.
Who are you?
People who consider joining a marketplace want to know who’s behind it. Share the names and faces of your team to make yourself feel more approachable. See the example below.
Amelia Evans
Co-Founder & CEO
Kyle Xiang
Co-Founder & COO
Isabella Garcia
CTO
Christian Walsh
Head of Customer Success